The research, completed by The Network at the end of 2012, was directed at the brand’s cash and carry customer base to gain knowledge into consumer preferences. As a result, the new Mr Freeze bulk box now contains Strawberry, Raspberry, Cola and Orange flavours.
Tropical and Lemon & Lime have been replaced with Orange and an increase in the Strawberry flavour freezepops, as the research exposed this as a favourite.
The Orange flavour freezepop, which was not included in the original box, has been added due to its popularity highlighted in the market research.
The new flavour combination, which came into effect in May 2013, is available in two box sizes: 80 x 90ml and 150 x 50ml.
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