Müller has announced that it has reduced the total amount of sugar in its core range of yogurts by 13.5% since 2015, and has released a new Greek-style yogurt line.
Data released by the brand shows that it has lowered the total amount of sugar across its yoghurt portfolio by 1759 tonnes, thanks to reformulated recipes and new low-sugar products.
The brand announced that it had reduced the amount of sugar in its Müller Strawberry corner by 19%, and last mont it released a new 0% added sugar variant of its Fruitopolis yogurt.
Müller has also announced it will replace its Müller Greek Corner line with the Müller Corner Plain range, which contains 27% less added sugar than its predecessor.
The new line will include three varieties: Strawberry and Goji Berry, Blueberry and Elderberry and Raspberry and Pomegranate.
The Müller Corner Plain range is now available in single pots and four-packs from ASDA, and will be introduced to other retailers in the next few months.
Bergen Merey, managing director of Müller Yogurt & Desserts said: “We create products that are inspired by dairy goodness and motivated by taste.
“Through reformulation, new portion sizes and new products, all made possible by unprecedented investment in our capabilities, our products continue to offer moments of pleasure and no compromise on taste.
“By pursuing our ongoing sugar reduction strategy, partnerships with world-class sport including British Athletics, exciting innovation and boosting our marketing spend by almost 25%, we have big plans to grow the yogurt category even further.”
© FoodBev Media Ltd 2019
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