The company is set to build a new Nescafé Dolce Gusto factory in Germany, the largest market for the brand worldwide. Nescafé Dolce Gusto is Nestlé’s machine and capsule ‘coffee shop experience-at-home’ system for both hot and cold drinks. It offers nearly 30 coffee, Nesquik and Nestea varieties.
The factory, located in Schwerin, will create 450 jobs. With 12 new production lines, it will become operational by the end of 2013. Located about 100km from Hamburg, the biggest European port for coffee imports, the factory aims to produce about two billion coffee capsules a year for export to the rest of Germany, Eastern Europe and Scandinavia.
Laurent Freixe, Nestlé’s zone director for Europe, said: “This is one of our biggest investments in Europe and highlights our continuous investment in our capacity for innovation. Nescafé Dolce Gusto is the leader in the portioned coffee market in 20 countries. With a growth rate of over 50%, it is one of the fastest growing businesses for Nestlé in Europe.”
The Schwerin site is the company’s third Nescafé Dolce Gusto factory. Last year, Nestlé invested CHF64m in the Nescafé Dolce Gusto site at its Nescafé factory in Girona, near Barcelona, Spain. The Schwerin factory is Nestlé’s latest investment in Germany – the company’s fourth largest market globally.
With 12 production lines, the Schwerin factory aims to produce about two billion coffee capsules a year. Nestlé invested €35m to extend its Erlenbacher frozen baked cakes and desserts factory in Erlenbacher. The company also invested €45m to expand its Wagner pizza factory in the city of Otzenhausen.
In the company’s continued effort to construct more environmentally friendly buildings worldwide, the Scherwin factory will seek leadership in energy and environmental design (Leed) certification from the US Green Building Council, the company said.
Launched in 2006 in Switzerland, Germany and the UK, Nescafé Dolce Gusto is now available in 56 countries worldwide, with 41 of these countries in Europe. By 2013 the brand aims to generate sales of CHF1bn.
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