Nestlé-owned Gerber has joined forces with TerraCycle to help give hard-to-recycle baby food packaging a new life.
As part of a new programme in the US, consumers can mail Gerber packaging that is not municipally recyclable using a prepaid shipping label.
Once collected, the packaging is cleaned and melted into hard plastic that can be remoulded to make new products.
“Through this free recycling programme, Gerber is offering parents an easy way to divert waste from landfills by providing a responsible way to dispose of certain hard-to-recycle baby food packaging,” said TerraCycle CEO and founder, Tom Szaky.
“By collecting and recycling these items, families can demonstrate their respect for the environment not only through the products that they choose for their children, but also with how they dispose of the packaging.”
Gerber, which was acquired by Nestlé in 2007, produces a range of infant formula, baby food, cereal, snacks and supplements. The unit aims to achieve 100% recyclable or reusable packaging by 2025.
“We’re thrilled to partner with TerraCycle as part of our broader sustainable packaging efforts,” said Gerber CEO, Bill Partyka.
“We know every parent’s top priority is to ensure a healthy, happy future for their baby. Our commitment to sustainability is rooted in giving parents a hand in making their baby’s future that much brighter.”
Operating across 21 countries, TerraCycle partners with consumer product companies, retailers and cities to recycle products and packages that would otherwise end up being landfilled or incinerated.
© FoodBev Media Ltd 2019