Flõ Drinks, a new brand of health drinks, has launched a range of pure, natural mineral waters infused with a hint of natural flavour.
Flõ Essence Water is free from additives, preservatives, sweeteners and calories, with a pH of 7. It is available in four different flavours, all designed for consumers that are looking for healthier options in the soft drinks category: watermelon-mint, cucumber-lemon, blueberry-vanilla and lychee-hibiscus.
The natural mineral water is one of the purest on earth, it said, determined by an incomparably low level of nitrates at less than 0.12mg per bottle and drawn from a well over 400m deep in a forest of organic land in Brandenburg, Germany.
Flõ Drinks founder Dr Ali Lazem commented: “Consumers have become more aware of sugar, sweetener and additive content in drinks which previously they perceived as healthy. They are increasingly looking for soft drinks made of natural ingredients and no hidden nasties, which don’t compromise on taste. Flõ Essence Water offers them a mouth-watering alternative with all the goodness of thirst-quenching mineral water with a hint of refreshing natural flavour – nothing else!”
Flõ Essence Water is packaged in 500ml bottles, which are 100% recyclable and made of 62% paper, producing around 61% less CO2 than a comparable PET bottle.
Available to retailers now, Flõ Essence Water has a recommended retail price of £1.29 per 500ml bottle.
In addition, 10% of its profits will be donated to clean water and clean planet projects around the world.
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