New festive thermoformed tub for Haribo’s Starmix sweets

Haribo has introduced a festive snowman-shaped tub of Starmix sweets after collaborating with thermoforming specialist Kingsmoor Packaging.

Currently in retail, the snowman design, which has been in development since the beginning of the year, has a printed outer carton sleeve which, once removed, reveals a thermoformed rigid snowman complete with embossed features on the lid. The happy snowman tub contains 460g and 100g bags of Starmix jellies.

Haribo procurement manager Richard Clarke said: “Kingsmoor came up with a number of options for this particular launch, but as a new concept the clear favourite was the snowman. Once the decision was made and the design refined, they responded very quickly to produce the required stock to meet our timescales. The end result is very pleasing.”

Kingsmoor had previously produced the brand’s Halloween-themed tub and lid earlier in the year, as well as Maoam Duo tubs and selection packs as thermoformed products.

“With our work for Haribo, we are tasked to develop some exciting and innovative packaging solutions,” said Kingsmoor managing director James Hill. “And because thermoforming tooling is a cost effective option, we are able to realise those designs against tight lead times with greater flexibility and cheaper than injection moulding.”