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Haribo has unveiled its latest creation: Unicorn-i-licious. This new gummy variety features colourful unicorn shapes and is now available in stores nationwide in the US. The rainbow-coloured gummies are available in six flavours: Apple, Blue Raspberry, Berry Punch, Banana and, for the first time, Cotton Candy and Tangerine. While the launch of Unicorn-i-licious marks Haribo's first foray into unicorn-shaped gummies globally, Haribo says the new product is tailored specifically for US consumers. Seth Klugherz, VP of marketing at Haribo of America, said: "At Haribo we're on a mission to inspire childlike happiness for fans everywhere, and we know that feeling will be even more special when they open a bag of Unicorn-i-licious". "We were inspired to create Unicorn-i-licious because we know consumers need joy in everyday moments, and so much of that joy goes back to the simplicity of childhood. The playfulness and nostalgia of unicorns coupled with the new flavours are sure to delight, and that's when the magic really begins!" With its playful shapes and flavours, Unicorn-i-licious adds a dash of excitement to Haribo's confectionery line-up, which includes Goldbears, Twin Snakes, Starmix, Happy Cola and Happy Cherries. The company also launched limited-edition Awesome Axolotls in the summer of last year. Beyond the launch of Unicorn-i-licious, Haribo has hinted at a year filled with new gummy releases and creative collaborations.