Premium brand imagery was created for its Estate White Label range, with the company’s pinot gris and Chardonnay the first to showcase the new design on-shelf.
“We wanted to keep the identity, logo and colours largely the same and keep the familiarity of such a well-known label,” said winemaker Allan Scott, “but we’ve now used a superior quality stock paper to reflect the quality of the wine.”
The changes have not been limited to just label design, with the winery’s 2012 Sauvignon Blanc also undergoing a makeover.
The wine’s clear Bordeaux bottle has been replaced with an antique green French Burgundy bottle.
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