The packaging concept, originally developed and used throughout Europe, provides several consumer benefits.
“The curved bottom profile of these packages allow consumers to easily scoop up every last bit of the wholesome Dean’s Sour Cream and Dean’s Cottage Cheese products they have come to enjoy,” said Rob Hollandsworth, group vice president of Dean Foods, the parent company of the Dean’s brand. “Customers also tell us they love how they stack very well in their crowded refrigerators.
“We did not change the formulas that customers have known for years. We are just delivering the same great products in a far superior new package.”
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