Cathedral City Nibbles Extra Cheesy will provide a stronger version of the current offering and will feature mini cubes of 100% natural Mature Cheddar.
The Cathedral City Chedds brand is currently worth over £7.6m (Nielsen 07.12.13) with 1.4 million households currently buying Chedds each year.
Refreshed pack designs are due to be rolled out across all Cathedral City Chedds variants in early 2014. The Cathedral City brand will feature more prominently on packs. For mums, there will be the added reassurance with ‘100% natural Cheddar’ cues, and for kids new jokes, facts and brain teasers.
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