Nissin Foods is boosting its Top Ramen portfolio in the US with a new microwaveable line that aims to simplify preparation and portability.
The Top Ramen Bowl range removes the need for additional cooking equipment through a microwavable bowl that enables the preparation of the contents in three minutes.
The line is available in three flavours: chicken, shrimp and soy sauce. Nissin said the vegetarian soy sauce variant continues Top Ramen’s efforts to reach a larger demographic.
Each Top Ramen Bowl includes a sauce/oil pouch and vegetables to further enhance the flavours.
“As the original instant ramen in the US since 1970, Top Ramen has become a cherished household staple across the nation,” said Gary Lai, director of marketing for Nissin Foods.
The Top Ramen Bowl range is available in three flavours: chicken, shrimp and soy sauce.
“We noticed that most of our consumers were only able to enjoy their delicious Top Ramen at home, seeing as they needed a stove to cook the meal. Now, Top Ramen Bowl has simplified the preparation process – only requiring water and a microwave – which allows our fans to enjoy their favourite meal on the go to better suit their active lifestyles.”
Lai added: “Consumers need a wider, more broadly appealing range of flavours to meet their preferences. As a household ramen brand, we believe it’s our responsibility to fill the gap.”
In 2017, Nissin removed added MSG and artificial flavours from the Top Ramen range, alongside the introduction of updated packaging.
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