J&J Snack Foods has unveiled two filled varieties of Oreo Churros, in order to meet demand among consumers seeking a grab-and-go snack option.
The new line extensions include crème-filled Oreo Churros and Oreo Churros crème-filled bites, both made from real Oreo cookie pieces. The new products will be sold nationwide in the foodservice channel, and the bites – ideal for in-home consumption – are available for purchase at retail stores across the US.
In addition to the two new filled varieties, J&J Snack Foods has also launched an Oreo cookie crumb sugar topping, in which all Oreo Churros can be rolled after heating to enhance the real Oreo Cookie flavour.
The innovations have been revealed twelve months after the launch of the churros – thin strips of fried dough that is popular predominantly in Latin America.
“We were overwhelmed by the national buzz surrounding the original OREO Churros, so immediately began working on a product line extension so that the snack was available to dippers or grippers,” said Gerry Shreiber, CEO & President of J & J Snack Foods. “With five different varieties of filled and non-filled OREO Churros available, we feel confident the portfolio now fits into any snacking occasion – whether around the table, in the car, at a movie theatre, on the sidelines of a sporting event or wherever else our consumers enjoy time with family and friends.”
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