Ottarocker has been introduced to target consumers attending this summer’s rock festivals in Austria, and uses Rexam’s matt varnish printing technique to enhance the appeal of the can and stand out from the crowd.
Sigi Menz, CEO at Ottakringer, said: “On-the-go consumption is on the increase. However, with the summer months approaching, consumers will be looking more and more for convenient, safe packaging to buy while at outdoor events such as rock concerts. For us, the can is a winner. Not only is it convenient and safe, its 360° branding possibilities and our choice to use Rexam’s matt varnish printing technique means that we can offer a premium, high-quality product with enhanced benefit to our loyal consumers.”
Unlike glass, the can is unbreakable with no risk of injuring visitors if they drop the product. This benefit has already been realised across countries such as Germany at events such as ‘Loveparade’. The can is also 100% recyclable.
Source: Rexam
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