The new 130g packs contain 20 biscuits, each at 29 calories, and will be available in the UK from the end of February with an RRP of £1.15.
“This World Cup year presents huge potential for retailers to capitalise on the increased interest in football,” said Letty Edwards, Fox’s marketing director, “and we’re confident Party Footballs will help deliver strong sales during this time.”
The launch will be supported through digital, PR and in-store activation in the run up to the 2014 World Cup.
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