Pearlfisher’s challenge was to help unify the growing portfolio of baby and kids yogurts, traditional and Greek yogurts, frozen yogurts, milk and cream, and to convey Stonyfield’s unique organic proposition.
“As the Stonyfield portfolio expanded, many of their organic equities became overshadowed by complicated messaging,” said Hamish Campbell, creative director at Pearlfisher New York. “We brought out the bold lushness of their farms, bringing it to the forefront of the design and helping to celebrate the personality and vibrancy behind the brand.”
“Stonyfield is a healthy business that makes healthy food to help grow healthy people while cherishing a healthy planet,” said Tess Wicksteed, executive vice president at Pearlfisher New York. “We expressed this holistic approach through the filter of Stonyfield ‘celebrating the fullness of life’. Our redesign brings this highly motivating idea to life and we look forward to seeing it increasing their influence in the organic market.”
The new Stonyfield range is now available in the US.
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