Pesto brand Sacla has updated its brand identity to coincide with its 25th anniversary in the UK next month.
The new-look branding, designed by Springetts Brand Design, features an updated logo, new jar labels across the range and a new website by digital agency Activation.
The revised Sacla logo has been given a copper flourish while the shift in colour palette gives it a more contemporary feel, the brand said. Copper leaf is visible across all facing labels, giving a more premium stand-out on shelf. The pesto labels also feature numbers in order of launch date with number one classic pesto being the first Sacla product launched in the UK 25 years ago. The new branding will feature immediately on the core pesto range, some of which will be in store this week.
Clare Blampied, Sacla UK managing director, said: “2016 is a special and significant year for Sacla in the UK as we reach the 25 year milestone. The new branding hails a more contemporary feel whilst highlighting the rich Italian heritage.
“The new pesto labels give the jars their own premium identity whilst the overall design provides a warmth and Italian authority to the brand. We are delighted to be celebrating our 25th year and have a series of other activities planned to ensure Sacla continues to be at the forefront of Italian food in the UK.”
Andy Black, managing director of design agency Springetts, added: “There are many Italian offerings out there, content with being generically Italian. We were keen to invest in those things that make Sacla different from the ‘me toos’ and capitalise on the company’s leadership, authenticity and pioneering behaviour with a brand position that allows them to step-change and pull away from the growing list of competitors. Our strategy has been to bring to life the culinary heritage of the brand and the sense of ‘wow’ that Sacla products add to meals as a result of the company’s three generations of family know-how.”
© FoodBev Media Ltd 2021
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