Philadelphia cream cheese has taken its line of sweet and savoury spreads “to the next level” with the addition of new peach and olive flavours.
The olive flavour features real Spanish olives and red bell pepper, while the new peach variant is made with real peaches and can be paired with a banana and cinnamon for a sweet snack, Philadelphia said. The duo adds to the black cherry-flavoured cream cheese spread that Philadelphia launched last autumn, as well as the nine previous flavours in the cream cheese spread range.
Made with real ingredients, including farm fresh milk, cream and real fruits and vegetables, Philadelphia cream cheese’s newest spreads have been rolled out in major grocery retailers across the US with a recommended retail price of $2.79.
“Philadelphia Cream Cheese is most recognisably known as a breakfast spread atop your favourite bagel or as an appetiser in a crowd-pleasing dip,” said Ken Padgett, associate director of Philadelphia cream cheese. “Now we want to inspire cream cheese lovers to think beyond the bagel with our 12 flavourful spreads. From jalapeño to peach, blueberry to olive, there is a flavour for everyone that pairs perfectly with snack time favourites.”
To inspire consumers to think about snacking combinations with Philadelphia cream cheese spreads, the brand has launched a new contest to encourage fans to share a photo of their most creative snack ideas featuring Philadelphia cream cheese spreads, in the hope of winning an all-expenses-paid trip to New York to compete in a snacking showdown and be in with a chance of walking away with the $5,000 top prize.
And the fun doesn’t stop there. From July 13 through July 21, fans can vote for their favorite combinations to help determine the top three finalists. The lucky three will receive an all-expenses paid trip to New York City to compete in the ultimate snacking showdown. Official Philadelphia spokespersons and celebrity judges, Haylie Duff and Brandi Milloy, will select the grand prize winner, the recipient of a $5,000 check and ultimate bragging rights.
“I’m thrilled to be partnering with Philadelphia Cream Cheese, as finding new and exciting snack options for me and my family can be a challenge,” said Haylie Duff, whole will be one of the celebrity judges in the Philly Flavors content. “Philadelphia has so many different flavours to choose from – I can’t wait to see what everyone comes up with!”
“Snacks are such a fun way to roll up your sleeves and get creative in the kitchen,” added fellow judge Brandi Milloy. “The new Philadelphia cream cheese spreads bring delicious flavour, whether you’re looking for something savoury or sweet, and make it easy to create a snack that is perfect for you.”
© FoodBev Media Ltd 2020
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