The new 330ml cans have an ABV of 6% (equivalent to a 50ml serve of Jack Daniel’s) and are available to retailers in trays of 12 single cans and four-packs, with the single cans having an RRP of £1.99 and the four packs £7.29.
The packaging for the pre-mix cans reflects the brand’s premium nature, using many of the iconic cues from the Jack Daniel’s Old No.7 brand – a predominantly black can with touches of red and white.
Susie Modhawadia, Jack Daniel’s brand manager, said: “We’re really excited about the launch of Jack Daniel’s & Cola. With consumer research¹ demonstrating that over 40% of Jack Daniel’s is consumed with Cola, this new product is the perfect mix. The new cans are ideal for BBQs and festivals and generally to share with friends, much like a typical beer occasion.
“It’s not every day Jack Daniel’s launches a new product, but with our success in the off-trade at +15.5%² and performing ahead of the spirits category in the on-trade, we’re really excited to be delivering a convenient format for our consumers to enjoy on occasions where to make your own Jack Daniel’s and Cola just isn’t possible or convenient.”
¹ Jack Daniel’s CRM research carried out by Communicator, March 2009
² AC Nielsen – as of 13 June 2009
Source: Jack Daniel’s
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