Investment will be prioritised behind the company’s eight Power Brands of Ambrosia, Batchelors, Bisto, Hovis, Loyd Grossman, Mr Kipling, Oxo and Sharwood’s with TV spots for Sharwood’s, Loyd Grossman and Hovis leading the campaign over the next two weeks.
Further advertising for Mr Kipling, Bisto, Oxo and Ambrosia will be on in the next few months representing the largest concentrated period of TV advertising the company has ever launched.
The new TV advertising will build on the strengths and heritage of the brands while reinforcing their relevance for today’s consumers, the company said.
Michael Clarke, CEO, said: “The awareness and popularity of our Power Brands remain strong but it’s clear that we haven’t invested enough in marketing compared with our competitors. I’m committed to changing that. The new TV ads are just the start of things to come.”
Source: Premier Foods
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