“Bisto is one of Premier Foods’ heritage brands,” said Pulse Media. “It is in almost every family’s kitchen because of its association with the Sunday roast, but can be used for so many more recipes and that’s the reason for this Monday’s Marvellous Pie promotion. Premier Foods is challenging Bisto lovers to try something different but keep the same favourite taste.
“It works because the 4-page resealable Fix-a-Form multi-page label gives all the room needed for the recipe ingredients, instructions and fabulous pie photo. It can be all self-contained within the Fix-a-Form, leaving just the aah! Bisto logo visible on the front page, and this is affixed to the top of the normal Bisto tub. In this way, the overall pack keeps its brand integrity.
“The Fix-a-Form is a top-quality mechanic that looks as good as it performs. It’s perfect for delivering campaigns that are just a little bit different and designed to create an instant boost in sales.”
Source: Denny Bros
© FoodBev Media Ltd 2024