Nutritional snack brand Pulsin is launching a range of porridge oat bars as it aims to take advantage of the healthy breakfast market.
The bars are gluten free and made with 100% natural ingredients, whole seeds and real fruit. The bars are available three flavours: super seed and maple, apple and cinnamon; and orange chocolate chip.
The new Pulsin Porridge Oat Bars are the next iteration of the porridge trend – blending the health benefits of porridge with the convenience of a bar.
Pulsin marketing manager Steff Parker said: “Consumers are faced with more choice than ever when it comes to healthy snacking, but they often don’t have the time or the energy to read label after label to see if what’s on offer is a healthy as it claims to be, as it often isn’t. Grab-and-go might be convenient, but savvy shoppers are still keen to avoid high sugar and fat content in their first meal of the day.
“We’re very excited to introduce our new porridge oat bars to customers. They are simple and easy to grab if you have a busy morning, while still providing you with nutrition and energy for the day. Also, they have 30% less sugar and double the fibre of other porridge bars on the market, but they don’t compromise on taste.”
The bars will have a recommended retail price of 99p each, with a multipack of 3 costing £2.49 and will be stocked in supermarkets across the UK.
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