Produced by Nature’s Finest, the range is aimed at children and teens up to 14-years-old.
“Go Fru needed a bold and energetic look that would appeal to children but make sense to parents,” said Pure’s owner and creative director, David Rogers. “The white background signifies yogurt and smooth coconut milk, with packs coloured according to the fruit content. With original illustrations from our sister brand Boo & Belle and bold, rounded type, it reinforces a sense of natural ingredients and makes the pack easy to navigate and understand.”
The Go Fru range consists of raspberry and plum, strawberry or banana fruit purées with yogurt, while the peach and apricot and tropical fruits come with coconut milk. Each pouch contains a minimum 55% fruit content and uses British yogurt or smooth tropical coconut milk.
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