The brand will bring McVitie’s Jaffa Cake Bars back, from early September 2014, and will be available at a promotional price of £1 in two Halloween flavours: Spooky Orange and Lemon & Slime.
In 2013, the Bonfire Cake market grew by 15%, largely driven by the Tate & Lyle Bonfire Cake range, made up of the Bonfire Toffee Cake and the Sticky Toffee Apple Cake. These products, the top two in the market, drove incremental sales that led to 75% sales growth for the range.
To ensure the range achieves the same results this year, McVitie’s is revamping the pack design for its Bonfire Cake range. The new design will feature an on-pack flash stating ‘Bonfire Bakes’ to highlight the product’s seasonality, as well as including food imagery to showcase its appeal.
Bonfire Toffee Cake and Sticky Toffee Apple Cake featuring the new pack design will be available in early September with MRRPs of £1.
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