Resource is described as being a ‘domestically sourced premium still water brand with naturally occurring electrolytes for taste’.
It’s packaged in a bottle made with 50% recycled plastic that is 100% recyclable.
“We’re thrilled to officially celebrate the national launch of resource, a healthful, all-natural beverage that is also mindful of the environment,” said Larry Cooper, group marketing manager for Resource. “Our ‘Electrolytenment’ communication campaign leads consumers along a path of discovery to a lifestyle of well-being by highlighting the brand’s differentiating product benefits.”
The campaign includes lifestyle magazines and digital outlets, media integration with reality TV show Project Runway, along with health and wellness partnerships.
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