Rice producer Riso Gallo has introduced rice cakes into their brand portfolio in the UK, with a listing already confirmed with online supermarket Ocado.
The two varieties that will initially be introduced are venere rice cakes and 3-grain rice cakes. Both varieties are produced in Italy and have seen successful distribution throughout Europe, according to Riso Gallo.
“Riso Gallo is a traditional family business, but every year we are exploring new opportunities,” said Riso Gallo UK managing director Jason Morrison. “Over the last few years we have introduced venere rice (black rice) and 3 grains into the UK, both as pouched and vacuum pack varieties. For these healthy option products, it was only natural to develop these into rice cakes and bring them to the UK market.”
The rice cake ingredients are the same as Riso Gallo’s gluten-free pasta – rice, corn, and buckwheat. Each 100g pack contains 15 rice cakes wrapped in a recyclable foil to ensure the product retains its crunch. Each has a shelf-life of 12 months and a recommended retail price of £1.15.
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