“The launch of Rocky Cool Mint Choc Limited Edition comes after the success of Rocky Orange Limited Edition, which as a result has become part of the core line,” said marketing director Letty Edwards. “Limited editions allow us to explore new flavour combinations and are proven to bring excitement to the fixture and engage consumers.
“Mint is the fastest growing flavour within CBBs, growing at 22% year-on-year, and it was what our consumers requested in a recent sampling activity. We’ve listened to what they said and genuinely feel we’ve delivered a perfect flavour combination to delight consumers.”
The newcomer to the Rocky bar range is positioned as an ‘everyday treat’ and is available in all major UK supermarkets with a standard RRP of £1.69.
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