Kellogg-owned Rxbar has released a reformulated range of protein bars for children, called RX Kids.
RX Kids Protein Snack Bars couple key ingredients which feature in Rxbar’s core protein bar range – egg whites and dates – with whole grain, gluten-free oats and other high-quality ingredients.
The new bars are available in four flavours: Chocolate Chip, Strawberry, Double Chocolate and Peanut Butter Chocolate Chip.
All four bars feature 0g of added sugar, 5g of protein and no artificial colours or flavours.
Jim Murray, president, Rxbar, said: “Our new RX Kids bars are rooted in consumer feedback.
“We want to provide a convenient snack option that parents can feel good about buying and kids are happy to eat, so the bar’s easy-to-chew oat base and kid-friendly flavours are direct results of what we heard from fans.”
The bars are currently available directly from Rxbar and Amazon, but will launch nationwide in US retailers in the near future.
© FoodBev Media Ltd 2022
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