“Rebranding the best cookies and brownies on the planet was no easy task,” said John Nunziato, creative director, Little Big Brands. “When you try them, you’ll understand why our inspiration was to make each box into a piece of art.”
The cookies and brownies are housed in a custom craft box that hinges similar to a jewel box. It also features a large diecut window on top, where the product is visible.
“We’re thrilled to have packaging that now truly reflects the heart and soul of our brand and all the love that goes into each cookie and brownie we bake,” said Alexandra Joseph Rabbani, executive chef, Salt of the Earth Bakery.
The cookies come in five flavours: The Cookie, The Chocoholic, The Wild Oat, The Good & Evil and The Heavenly Oat.
The brownies also come in five flavours: The Brownie, The Kona, The Mayan, The OMGCB and The Nutty One.
They are sold in fine food and natural food stores throughout New York and New Jersey, with aggressive plans to expand throughout the East Coast.
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