With the help of international labelling company Spear, Seagram’s Escapes award-winning package incorporates a clear pressure-sensitive label with vibrant and crisp four-colour process.
The brand extension comes from continuous growth, outperforming the flavoured alcoholic market segment ten fold in 2012.
Jennifer McCauley of North American Brewery said: “In addition to two new core flavours and one new seasonal, Seagram’s Escapes has also introduced a new mix pack for 2013 that features six flavours versus four in the past. By giving consumers the variety they are looking for in a single package, the brand is able to deliver on two things the consumer values: variety and convenience.”
Source: Spear
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