Meridiano Export has recently launched Señor Jalapeño, an exciting new range of sliced jalapeno peppers preserved using traditional Mexican recipe.
The peppers are preserved alongside additional flavours in the brine, including carrots, onions, garlic, oregano and olive oil. Packaged in 370g jars, the brand is seeking to tap into the fun appeal of Mexican cuisine and provides a point of difference against larger and less personal Mexican brands, Meridiano Export said.
Mexican food is leading the way in terms of the UK’s experimentation with new food cultures, with 30% of British families buying and trying Mexican food at home, as FoodBev reported back in July. Señor Jalapeño will further capitalise on this by introducing an expanded range with new recipes and products coming in 2016.
Its product line-up is bolstered by an ethical position, as the company works with a cooperative of farmers and ensures that they are paid a fair price for their produce.
The brand has launched this year in four European markets and is currently seeking additional import and brand partners globally.
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