British smoothie brand Savse has added Sainsbury’s and The Co-operative Food to its portfolio of nationwide stockists.
Three of Savse’s 750ml smoothies – super green, super blue and super orange – will be available on shelf in more than 250 Sainsbury’s stores from today, while The Co-operative Food will add only the super blue and super orange products in 150 of its stores later in the month.
The news has been announced by the brand – already stocked in Asda, Waitrose, Boots and Ocado, alongside several high-end and natural food retailers – little more than six months after it was named one of 50 Food Stars contributing to growth and innovation in the British economy by the UK government.
Savse founder Guka Tavberidze said: “I’m absolutely thrilled to take Savse to new heights with these two new listings. Awareness of HPP [high pressure processing] and the benefits it offers is clearly growing and Savse provides the perfect response to shoppers’ increasing demand for good, honest and genuinely healthy products. I’ve always been passionate about providing consumers with a drink that’s as fresh and great tasting as the ones my mum would make in her kitchen and I can’t wait for more people to have access to us.”
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