Winterbotham Darby-owned Squeaky Bean has expanded its portfolio with the introduction of vegan Roast Chicken Flavour Sandwich Slices.
High in protein, the plant-based brand’s latest offering is made from ingredients including wheat, tofu and herbs.
The new slices are said to be ‘perfect’ for making a flavourful sandwich filling or salad accompaniment, or for eating straight from the pack.
The new product, which is packaged in a recyclable paper container with a peelable film lid, joins Squeaky Bean’s existing range of Pastrami and Ham Style Slices.
“Squeaky Bean is your sidekick in the kitchen, with these wonderfully versatile and flavourful Roast Chicken Flavour Slices that are sure to challenge negative perceptions of vegan food,” said Squeaky Bean co-creator, Sarah Augustine.
“Adding a deliciously moreish filling to sandwiches has never been easier – that’s if you can resist eating the slices straight from the pack.”
The new product is available, for an RRP of £2.50 per 90g pack, from 221 Sainsbury’s stores in the UK, and will be rolling out to 155 Waitrose stores on 30 September.
Earlier this year, Squeaky Bean launched a ready-to-eat plant-based tortilla, which it said was the first of its kind on the UK market.
The brand’s parent company, Winterbotham Darby, recently announced that it had transformed one of its sites into a dedicated plant-based manufacturing facility, following a multi-million-pound investment.
© FoodBev Media Ltd 2021
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