An American start-up has launched a new crowdfunding campaign on Kickstarter as it seeks the capital to release two new protein-fortified beers.
Supplemental Brewing has so far raised just over $8,000 of its $40,000 funding goal. It wants to use the money to help bring its products to market and provide consumers with a brew “that not only tastes great but also meets your fitness goals”. It will also put the funding towards fine-tuning the beers’ recipes; partnering with an existing brewery on the production, bottling and canning of its beers; and distributing the final products across the US market.
The company’s products include Brewtein, a 5% ABV American wheat ale with a greater protein content than any other product on the market; and NutriBeer, a 4% ABV lighter, lager-style beer, which delivers 4g of protein for only 122 calories.
And both variants perform well when their nutritional profiles are compared to similar brews: At 7g, Brewtein delivers three and a half times more protein than Sam Adams Octoberfest with less carbohydrates and fewer calories; while NutriBeer has four times as much protein as Bud Light, as well comparable amounts of carbohydrates and calories.
In terms of taste, NutriBeer is said to offer “a light, crisp body, subtle citrus flavour, and smooth finish”, while Brewtein also has a fairly light body with a “refreshing wheat flavour, and a clean finish”.
The brand is the brainchild of Blake Konrardy, who for years had been experimenting with various post-workout drinks.
“At one point, I tried a protein shot, which consisted of a shot of vodka with chocolate protein powder sprinkled on top. Let’s just say I will never do that again,” he said.
Konrardy, who turned down the opportunity to attend Harvard Law School and manage a Fortune 50 company to develop Supplemental Brewing, said that his main motivation had always been the passion of creating a protein-packed beer.
“Ultimately, you have to find something you are truly passionate about,” Konrardy added. “For me, that is the intersection of your workout and your weekend. Together with the entire Supplemental Brewing team, we are venturing into an unchartered territory of fitness and fun.”
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