The ‘recession proof’ range contains brands that were previously priced at 13p. The products feature updated designs, with the new price point clearly featured.
The Drumstick range, for instance, has been refreshed with a ‘revised modern twist’, maintaining the colours and feel of the original logo from 1957.
This single coin purchase collection is available from mid-May in the UK. The 10p selection includes the following products:
“Our new ‘Flashback to 10p’ collection offers a host of great-tasting, low-cost products, designed to drive sales in recessionary times,” said Claire Lee, brand manager at Swizzels Matlow. “The 10p price point makes it easy for children to calculate how much they’re spending.”
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