The range will replace Tesco Value and follows extensive research with customers to understand what they want to see from a value brand.
David Wood, Tesco UK marketing director, said: “Tesco was the first supermarket to launch a value range back in 1993, the blue and white striped brand giving customers a down-to-earth option. Almost 20 years on and a budget range is more relevant than ever, but customer needs have changed.
“We have listened closely to what our customers want and Everyday Value will provide products that taste better, look better and are healthier, still at the same great price.”
Source: Tesco
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