Over 400 new products are being launched and, in all, three-quarters of the 1,500 products in the range will be either new or improved, said a company statement.
The Finest brand is worth £1.4bn in sales a year, and according to Kantar Worldpanel data, is the fastest-growing premium brand in the market. More than 12 million Finest products are eaten in the UK every week.
Source: Tesco
© FoodBev Media Ltd 2024