Tetra Pak has launched a new package that offers an opportunity for customers to produce liquid dairy and juice drinks using their existing production processes, and market them as ice creams and frozen products.
Called the Tetra Fino Aseptic 100 Ultra MiM, the package allows dairy and juice drinks to be produced and distributed in small carton pouches at room temperature, and subsequently turned into frozen products in shops or a consumer’s home.
Tetra Pak said this means producers can tap into the $72 billion global ice cream market without the need for additional investment in production equipment and chilled distribution system.
The Tetra Fino Aseptic 100 Ultra MiM package can be produced on the A1 Tetra Pak filling machine platform. With a pre-applied opening using micro injection moulding technology, the pack can be opened by pulling the tab, making it easy for children to enjoy the frozen product.
Chinese food company Want Want is the first company to trial the package.
Wang Jin Ping, general manager of Ice Product Business Unit at Want Want Group, said: “We announced these new products to our distributors in early September. The response has been extremely positive because these products meet the needs of both parents and children.
“Parents can be reassured of the nutritional values of the product because it is their trusted Want Want flavoured milk without any preservatives, while children will be happy to enjoy these frozen treats because they are fun and tasty.”
The new package will be available from 2018 in the Middle East, Europe and Asia.
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