The London Essence Company expands its tonic water range

UK-based beverage brand The London Essence Company has launched a new, limited-edition pomelo and pink pepper tonic water.

Available UK wholesalers as of September, the tonic water is said to contain a balance of pomelo notes, pink peppercorn and a touch of quinine.

The beverage, which is light and low in calorie, has been developed in response to a growth in the flavoured tonic market, and a rise in the popularity of pink drinks, especially amongst a millennial audience.

The London Essence Company founder Ounal Bailey said: “The demand for flavoured tonic has increased significantly within mixers, which are continuing to grow at an unprecedented rate in the UK.

“Drinkers are now increasingly open to experimenting with interesting combinations and tastes to suit their own palate. Our aim is to give bartenders another inspiring choice of tonic in their repertoire which allows them to deliver the perfect citrus spiced pink cocktail this season.”

The London Essence Company range of beverages includes: classic London tonic, grapefruit and rosemary tonic, bitter orange and elderflower tonic, delicate ginger ale, perfectly spiced ginger beer, soda water, rhubarb and cardamom crafted soda, and grapefruit and lemon verbena crafted soda.

Its full range of mixers is available in UK wholesalers in 200ml, with the crafted sodas sold in 275ml.

The launch follows the expansion of Fentimans’ flavoured tonic portfolio in the UK this year with pink rhubarb, oriental yuzu and cucumber variants.