The report – Generation Y and Brand Loyalty from w00t! Media – looks at the changing relationships Britons have with brands as they age from 16 to 34. It reveals that FMCG brands and grocery retailers account for over half (52) of the 100 most liked brands.
Cadbury (liked by 82%) beat Amazon (78%) as the most liked brand, while Pringles, Walkers and Heinz (all 74%), Coca-Cola (73%), Galaxy (71%) and Kellogg’s (70%) all rank in the top 10.
Dan McDevitt, w00t! Media’s joint managing director, said: “Despite all the media attention given to internet, technology and mobile brands, the top 100 overall shows Generation Y remain most fond of traditional grocery brands, which account for over half the entire list.”
"@FoodBev: In case you missed it … The top 25 most liked grocery brands by 'Gen Y' http://t.co/cKZEQ9lgwB" – fresh food not on list? — Comtessa deBrie (@Comtessa_deBrie) July 2, 2013
"@FoodBev: In case you missed it … The top 25 most liked grocery brands by 'Gen Y' http://t.co/cKZEQ9lgwB" – fresh food not on list?
— Comtessa deBrie (@Comtessa_deBrie) July 2, 2013
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