US brand Thrive! has released a line of ready-to-blend frozen smoothie cups aims it aims to offer a quick and simple smoothie option for consumers on the go.
The pre-portioned superfood cups feature natural ingredients that are freshly cut and flash frozen, and then portioned in a single-serve package that’s ready to blend with a liquid base.
Five variants are available: Defend, with strawberry, orange, banana, mango, pineapple and papaya; Green, featuring apple, pineapple, banana, mango, cucumber and spinach; Energy, blended with strawberry, raspberry, mango, orange, blueberry, cherry and banana; Glow, with cucumber, strawberry, kiwi, banana, ginger and mint; and Rise, featuring banana, strawberry, peach, mango and orange.
Oliver Bogner, Thrive! founder and CEO, said: “A busy, non-stop lifestyle shouldn’t mean your health has to take a hit. With no prepping or cutting fruit, or measuring any ingredients, Thrive! takes the hassle out of making great-tasting smoothies at home. Our ready-to-blend smoothie mixes require zero thought, almost zero prep and no commitments whatsoever, offering healthy individuals a quick and simple way to get positive nutrition on the go.”
He added: “We strive to democratise good nutrition, particularly for people who want to eat healthier but may not have fresh fruit and veggies readily available. Because there is no credit card requirement, nor long-term commitment necessary, Thrive! smoothies are a great alternative to subscription-based smoothie services that empowers our fans to easily whip up all-natural, delicious smoothies on demand, while also freeing them from the demands of long-standing contracts.”
Thrive! smoothies are now available at Target stores in the US with a recommended retail price of $4.99 per cup. The range is vegan, gluten-free and made with no added sugars or preservatives.
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