The promotion will build on the Trebor Baton of Sweet Success campaign, launched to celebrate the London 2012 Olympics. The promotion reached 31.6 million people and drove growth for the brand in value (+11.7%) and volume (+9%).
The new campaign, Breathtaking Experiences, can be entered by inputting a unique code found on packs of Trebor Softmints and Trebor Extra Strong Mints.
The promotion will run for eight weeks and will be supported by PR, outdoor advertising and digital marketing activity.
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