The Truvia brand was awarded two 2012 Effie Awards for the ‘Sweetness Stories’ integrated national marketing campaign – a Gold award in the Nutrition Products and Services category and a Silver award in the Snacks/Desserts/Confections category.
The campaign was recognised for driving the consumer acceptance of Truvia natural sweetener.
Zanna McFerson, vice president and business director for the Truvia Enterprise, said: “This is a remarkable achievement for the Truvia brand and our agency partners. These awards recognise the effectiveness of the campaign in driving our business objectives.”
The Truvia brand campaign was also a finalist for the Grand Effie. The brand was awarded a Bronze Effie in 2010 for its launch campaign in the New Products category.
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Source: Cargill
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