UK-based snack supplier Innovative Bites has signed a deal with US bakery company Hostess to distribute its limited-edition Twinkies Ghostbusters key lime slime sponge cakes, ahead of the release of the film franchise’s reboot.
Innovative Bites has been the sole distributor of the Twinkies brand since the range launched in the UK last year, and will offer the new variant with bright green cream filling to retail operators from early June.
The limited-edition product will be sold in multipacks of ten with a recommended retail price of £5.50, and comes with the additional option of supporting point-of-sale material in the form of Ghostbusters-branded shippers.
Twinkies made a cameo appearance in the original 1984 Ghostbusters film.
The launch is timed to coincide with the release of a new version of the movie Ghostbusters, starring Melissa McCarthy and Kristen Wiig, this July; in the 1984 original, Twinkies were used as a metaphor for psychokinetic energy.
Innovative Bites brand and marketing manager Haris Deane said: “We are delighted to be able to offer this exciting limited-edition variant of Twinkies to tie-in with the release of the new Ghostbusters film this summer. Retailers are already snapping up the unique piece of edible movie merchandise, which will give consumers a taste of Ghostbusters – quite literally.
“The Ghostbusters franchise has a huge UK fan base, so we are confident the key lime slime flavour will capture the public’s imagination and absolutely fly off the shelves.”
© FoodBev Media Ltd 2021
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