Tyrrells’ new popcorn brand, Poshcorn, will get into the Christmas spirit with the launch of its first super-sized seasonal sharing pack.
The 270g “pillow” of Poshcorn will be available until the end of December in stores of British supermarket chain The Co-operative, as well as independents. Positioned to encourage sharing amongst family and friends during the festive period, the snack is available in Tyrrells’ best-selling sweet and salty variety.
Tyrrells marketing director Jocelyn McNulty said: “Sharing bags have always been a party essential and popcorn is currently undergoing a huge growth in demand. The category is now worth £95m and growing at 34% year on year. Combine this with an increasing trend for informal home entertaining with friends and family, this pack will hopefully sit at the heart of good times all over Britain throughout the festive period. Either that, or it makes for a very convenient pillow.”
The recommended retail price is £2.99, and the sharing bag will reappear during Easter and Christmas 2016, Tyrrells revealed.
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