The 30-second TV ad introduces the brand’s own frothy celebrity, the FrothyBeast, who encourages objects and people to ‘froth out’ – adopting a more carefree, uninhibited, fun-loving attitude towards life and taking on his frothy hairstyle.
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Part of a total £3m UK marketing investment for the brand this year, it will feature in high-profile, primetime slots such as Britain’s Got Talent, as well as online.
Jillian McCall, senior brand manager for hot chocolate at Mondelez International, said: “We’re the first manufacturer to invest so heavily in ATL activity in the hot chocolate segment for several years, and we hope this high-profile campaign will help to drive awareness and excitement among consumers, and, in turn, help to drive sales for retailers.”
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