Valio is returning to the ice cream market after more than a decade with the launch of six new products in March 2018.
The company aims to bring an alternative to the premium gourmet ice cream market with the new lactose-free line.
The ice creams are combined with swirls of sauces and jams as well as pieces of cookies and sweets, using Nordic flavour preferences such as blueberry, rye, salty liquorice and coffee.
Produced at Valio’s Oulu dairy in northern Finland with milk sourced from Valio’s co-operative dairy farms in the same area, the ice cream will be available in the following variants: caramel with a hint of salt, fresh strawberry basil, blueberry rye, juicy carrot cake, macchiato-chocolate, and salty liquorice chilli.
Valio senior vice president Jussi Mattsson said: “Valio’s ice creams continue to hold a soft spot in the hearts of Finns: more than 61% of those surveyed mentioned us as an ice cream brand that spontaneously comes to mind. We also continuously hear from consumers about their ice cream desires. Now we can finally fulfil them.
“Valio has long history as an ice cream producer, and we know what the Finns like when it comes to ice cream. We want to offer ice cream lovers something new and delicious and that many people can enjoy. That’s why Valio ice cream is always lactose free and features unique flavour combinations.”
Valio Oulu plant director Martti Kimpimäki added: “The launch will also bring Valio’s ice cream back to the Oulu dairy, where ice cream was last produced in the early 1980s. Making the ice cream has been truly inspiring for us because this ice cream is being produced with a totally new recipe and with new equipment.”
As well as going on sale in Finland, the ice cream will also be available in Moscow and St Petersburg.
© FoodBev Media Ltd 2018
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