Wessanen UK has expanded its Mrs Crimble’s gluten-free portfolio with a vegan-friendly version of the brand’s Choc Macaroons.
Described as an “obvious next step” for the brand, the macaroons contain 150 calories per cake and are packaged in a six-portion pack, which has been given a green design to signal it’s vegan-friendly credentials.
Launching in Tesco stores in November with a recommended retail price of £1.79 per 195g pack, Mrs Crimble’s Vegan Choc Macaroons are also free from gluten.
“We’re incredibly proud to have taken the Mrs Crimble’s brand on to the next stage of free-from indulgence by creating a vegan-friendly version that tastes as good as our original recipe,” said Bryan Martins, marketing director at Wessanen UK.
Mrs Crimble’s Vegan Choc Macaroons are available in the UK for £1.79 per 195g pack.
“The challenge was to remove the egg ingredients while maintaining the same delicious taste and wonderful texture. Without the eggs the macaroon still holds together with all the other ingredients, resulting in a deliciously, moist and moreish treat for our vegan and gluten-free consumers.”
Wessanen – which owns brands such as Clipper Tea, Kallø and Whole Earth – secured a deal to acquire Mrs Crimble’s 2016.
The company added to the brand’s portfolio earlier this year with a range of Lunchbox Loaf Cakes.
© FoodBev Media Ltd 2019