Praim will introduce four limited edition collectible designs that include two ‘everyday’ and two ‘holiday’ SKUs.
All bars are milk chocolate, 3.5oz, kosher and all-natural. The MSRP is $1.99 to $2.49 in the US.
“These designs are fun and interactive, and children and adults will not only like the chocolate, but can play with the wrapper as well,” said Paul Pruett, CEO of Praim Group.
“What better way to celebrate Waldo’s 25th anniversary than with chocolate?” said Karyn Schneider, vice president North American Licensing, DreamWorks Classics. “We are enormously pleased to partner with Praim Group, who has a proven record of expanding successful brands into the confections aisle.”
Where’s Waldo? is known as Where’s Wally? in the UK. The original Where’s Wally? was created by British illustrator Martin Handford.
© FoodBev Media Ltd 2024