Whole Earth, the natural and organic food brand owned by Wessanen UK, has extended its premium spreads offering with the launch of a new three-nut butter spread.
The brand’s new peanut, pecan and walnut 3 Nut Butter offers a smooth blend of pecans and peanuts, combined with crunchy walnut pieces to deliver naturally nutritious benefits to consumers, Wessanen said. Its launch capitalises on the success of Whole Earth’s existing cashew, peanut and hazelnut 3 Nut Butter spread, which achieved a 75% increase in value sales from 2014-15.
Overall, the Whole Earth brand enjoyed 17% growth in the peanut butter category in 2015 and 26% growth in the final 12 weeks of the year.
Adele Ward, Whole Earth brand controller for Wessanen UK, said: “We’ve been delighted with the success of our existing 3 Nut Butter product and this new flavour combination makes a strong addition to our premium portfolio. With sweeter, indulgent tones and an earthy texture, this premium spread has been carefully developed to meet evolving tastes. It shows once again just how versatile protein-rich nuts can be.”
The new peanut, pecan and walnut 3 Nut Butter spread has been introduced in Asda stores in 227g jars with a retail price of £2.80.
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