Wild Flavors & Specialty Ingredients has “responded to the newest trend in fruit flavours” by launching a range of raspberry and citrus fruit flavour options.
The range of flavours “presents many new options for product developers”, helping brands to achieve product diversification and drive impulse sales through novel flavour combinations, the company claimed.
Its portfolio of citrus flavours include on-trend blends such as grapefruit with pomegranate, and kaffir lime with blackcurrants, helping manufacturers to capitalise on the continuing popularity of citrus-flavoured beverages. According to Wild, more than 55% of European soft drink launches featured some form of citrus flavour. “In each case, Wild’s citrus range creates fresh and fruity new sensations based on familiar flavours but with a full note of red fruits,” the company said.
Wild has also used raspberry to introduce a wide range of application-specific flavours that make it possible to create target group-specific products while also satisfying regional preferences. It claimed that raspberry is a versatile fruit that can be used either as a standalone flavour or as part of a fruit blend.
And a new pomegranate range reflects the diverse range of flavours of a ripe-harvested pomegranate. Using their fruit expertise and knowledge of applications as a foundation, Wild’s food technologists have created a palette of pomegranate flavours which make it possible to select exactly the perfect note for each different application.
Away from fruit, Wild has developed a Movie Stars range of popcorn flavours for food, which it said can be used for chocolate products, combined with “anything buttery and creamy”, or blended with fruits such as strawberries to “create delicious compositions and stir up an appetite for new sweets”. The range is available in popcorn-strawberry, popcorn-latte macchiato, popcorn-chocolate and popcorn-salty caramel variants.
As a company spokesperson explained, the innovations are all designed to increase manufacturers’ ability to customise products and drive impulse purchases: “Nowadays many industries are dealing with the topic of an increase in individualisation,” Wild said. “More and more, consumers want ‘customised’ products. This poses certain challenges for the food and beverage industry, such as when it comes to flavour compositions. It is a two-pronged issue: popular flavours such as citrus have to be modified on a regular basis so they remain attractive in the eyes of consumers. At the same time, consumers also regularly expect something surprising. Aromatic innovations offer retailers a way to promote valuable impulse purchases that complement their main business.”
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